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Project Overview

Emissive Labs collaborated with a premier hotel brand to design an immersive digital signage experience for their entrance, seamlessly blending aesthetics with ambiance. This 3D-animated display, showcased on a large LED screen, greets guests as they enter and depart, creating a fluid transition between the exterior and interior environment.

Leveraging real-time lighting adaptation, the content dynamically shifts throughout the day, synchronizing with the hotel’s ambient lighting to enhance the guest experience. Morning visuals introduce soft, golden hues for a refreshing start, while evening transitions embrace warm, calming tones to foster relaxation. The interplay of nature-inspired elements, subtle motion, and atmospheric lighting transforms this display into an extension of the hotel’s hospitality, reinforcing brand identity while setting a serene tone for visitors.

This innovative approach to digital signage demonstrates how technology and design can merge to create an engaging and memorable first impression for hotel guests.

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Luminous Welcome: A Dynamic Entrance Experience
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Project Overview

Emissive Labs collaborated with a Hyatt Regency Orlando to create a breathtaking digital experience that transports guests into a dreamlike landscape. Rendered in Unreal Engine 5, this immersive flythrough sequence showcases a lush environment inspired by both nature and fantasy, seamlessly displayed on a large-format LED screen.

Guests are guided through an expansive world of stylized geological formations, crystal-clear waters, and overgrown ruins—evoking a sense of exploration and wonder. Using real-time rendering and motion design, the visuals adapt dynamically to the display’s format and resolution, ensuring a hyper-realistic experience. Atmospheric effects, dynamic lighting, and procedural vegetation further enhance depth and realism, making this installation a visually captivating and emotionally engaging centerpiece within the hotel’s space.

Delivery

By blending cutting-edge technology with artistic storytelling, this digital experience reinforces the hotel’s commitment to innovation and guest engagement, offering a mesmerizing visual escape for visitors.

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Hyatt Regency Orlando: Hyland Dreamscape
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Project Overview

Emissive Labs collaborated with Sharp to create a series of high-impact anamorphic visuals for their ultra-high-resolution LED panels at a major technology conference. Designed to showcase the precision and clarity of Sharp’s cutting-edge display technology, these immersive 3D illusions captivated attendees by leveraging the unique 90-degree bend of the LED installation.

To achieve the effect, we crafted custom anamorphic graphics that were designed to be viewed from a specific vantage point. Using advanced perspective mapping, the visuals seamlessly unwrapped when processed by the display system, ensuring a perfect illusion of depth and space. The content featured diverse themes, including an abstract bubble chamber, dynamic crawling vines, and other striking visual motifs that pushed the boundaries of realism and interactivity.

Delivery

By blending technical precision with creative design, this activation demonstrated the full potential of Sharp’s high-pixel-pitch LED panels, drawing in audiences with visually compelling and technically sophisticated content. The installation not only reinforced Sharp’s leadership in display innovation but also set a new standard for experiential storytelling in the conference space.

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Sharp: Anamorphic Display Showcase
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Project Overview

Emissive Labs partnered with a leading investment management firm to create a bespoke virtual reality experience for their high-profile summit. Designed as an immersive brand activation, this Unreal Engine-powered application transported hundreds of attendees on an interactive expedition to the peak of Masherbrum, also known as K1—the namesake of the firm.

Utilizing satellite imagery, we precisely recreated the mountain and surrounding landscape, allowing users to traverse a geo-accurate world. The experience began in a dark, interactive onboarding room where users were trained on the VR units. A professional voice-over guided them through the journey, ensuring seamless navigation. From there, attendees started in a meticulously scaled recreation of the investment firm’s front office, where virtual windows opened to reveal the towering peak they were about to climb.

Participants teleported from the office to the mountain’s base, embarking on a guided ascent where they encountered key company milestones embedded along the path to the summit. The experience was built for Oculus and Vive headsets, with on-site deployment featuring eight VR systems in collaboration with a VR gaming hardware partner.

To enhance administrative control and user experience, we integrated Chauncey Live, allowing real-time session management via an iPad interface. This custom-built 3D map provided oversight of user locations, enabling admins to teleport participants when necessary—ensuring a smooth and engaging journey without requiring multiplayer functionality.

Delivery

By merging cutting-edge VR technology with brand storytelling, Emissive Labs delivered an unforgettable interactive experience that reinforced the firm’s investment philosophy through the metaphor of a challenging yet rewarding ascent.

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K1 Summit: A Virtual Climb to Investment Success
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